My Mission
I spent over 25 years at the center of the global energy transition—from leading commercial initiatives at Shell to scaling climate innovators like the LEAF Coalition and Arva.
What I discovered is that even the most brilliant sustainability strategies fail if they don't speak the language of commerce. I founded this consultancy to solve that fragmentation, helping leaders turn their decarbonization commitments into a genuine engine for growth.
Sustainability is a global challenge that requires local commercial nuance. My experience spans five continents and four commercial disciplines (sales, marketing, procurement, logistics), allowing me to help brands navigate the differing regulatory landscapes and procurement triggers of the Americas, Europe, and Asia.
From Global Energy to Climate-Tech Innovation
The Corporate Foundation (Shell)
Leading global commercial initiatives within one of the world's most complex multinational companies. Learning how to move a tanker by aligning internal silos.
The Ecosystem Build (The LEAF Coalition)
Directing narratives for global coalitions and carbon markets. Learning what it takes to build authority at the highest levels of corporate climate action & global policy.
The Tech Frontier (Arva, TIME CO2)
Scaling AI-driven soil carbon and digital assets. Translating deep tech into a commercial narrative farmers and investors could buy into.
My Philosophy
I believe that sustainability commercialization often fails not because of weak strategy, but because of organizational fragmentation. To win in the new economy, your ESG experts and your sales leaders must speak the same language. I act as the Commercial Translator that makes that alignment possible.
Engagement Models
Project-Based Engagements
Focus: Narrative Development or GTM Strategy for a specific product launch or transition (typically 8–12 weeks).
Fractional Advisory
Focus: Ongoing senior-level strategic guidance for leadership teams and boards needing long-term commercial alignment.
Executive Upskilling
Focus: High-impact sessions to build Sustainability Fluency within commercial and sales organizations.